My Boutonnière

My Boutonnière — The sartorial flower, handmade in Italy

My Boutonnière was born from fabric scraps—leftovers from a fashion project in New York—at a time when Antoinette Petruccelli’s own life felt like it was coming unstitched. From that simple impulse—hand-sewing small flowers and gifting them, witnessing the emotion of those who pinned them over their hearts—a true artisanal maison emerged, now rooted in Florence and the tradition of the lapel flower.

Each piece is hand-sewn by Florentine artisans using silk, leather, vintage fabrics, and even heirloom ties transformed into lapel flowers that keep a memory alive. No two flowers are alike; they are not designed merely to be seen, but to be remembered.

My Boutonnière already features in five-star hotels, at international Concours d'Elegance events, and at Pitti Uomo in Florence, worn by actors and singers alike. Now, the brand is poised for growth, bringing this moving "Made in Italy" story to new markets and new audiences.